Program by Day
Program by Track
Program Titles
“Wiki Roundtripping? Structured Authoring? How Do They Co-Exist?”
24 Ways to Shut Down The Application and Other Apocryphal Stories
A Comparison of Three Visual Help Authoring Tools
Beyond L10N and G11N—Communicating with Everybody
Breathing Life into your Technical Documents using Adobe AIR and the Technical Communication Suite
Bringing the Video Revolution to Technical Communication
Changing the Rules of the Game for the Benefit of the User
Document Engineering in User Experience Design
Documentation Planning and Library Design in a Web 2.0 World
Extending the Value of Content in Enterprise Systems with Web Content Management
How an Author and Editor Used a Wiki to Write a Book
Living Multiple Lives: The New Technical Communicator
Making XML Technology Accessible
Manage Your Messaging with Machine-Assisted Editing and Large Scale Sentence-level Reuse
Mapping the Entire Global Content Supply Chain
On the Road to Modular Training Content
Once Content is in XML. Now what?
Putting Everything Back Together Again
See Dynamic Publishing in Action!
Taking Our Information Assets to the Next Level
The In.vision DITA Enterprise Suite for Microsoft Word and SharePoint
Understanding and Communicating the Financial Impact of XML and DITA
Understanding Component Content Management
Using Collaborative Tools for Virtual Team Management
Using Task Modeler to Streamline DITA Content Development
What Technical Communicators Need to Know about Flash
Wikis Are Wonderful, or Are They? A Real World Story of Using Wikis For User Information
Writing Reusable Content to Support Content Models
[Workshop] Moving from Unstructured Documents to Structured XML
[Workshop] An Overview of RoboHelp 7
[Workshop] Content Engineering
[Workshop] DITA Authoring and Publishing with XMetaL
[Workshop] Introduction to XSL
[Workshop] Making DITA Work For Your Data
[Workshop] Simplified Technical English
[Workshop] Single Sourcing with the Technical Communication Suite
Session Details
XML in the Wilderness
Speaker: Joseph GollnerTime: 8:45 AM - 9:30 AM Date: May 7
Track: Keynote
Experience level: All levels
Room: Pinnacle Ballroom 3
The history of the Web has been, among other things, a history of unintended consequences. This was true of the original Web and it is true of Web 2.0. In both cases, the latent capabilities of standards that were adopted, or simply available, proved to be critically important to enabling breakout adoption and innovation. This is not altogether surprising as it is a feature that is common across the history of technology. What is surprising is how the success of the Social Web is bringing XML, the Extensible Markup Language, into focus once again as a language for designing content and the associated processing applications.
In many ways, the first ten years of XML have been dominated by activities dictated by the technology community to address technology problems. Many of the resulting innovations have not improved the usefulness, or accessibility, of XML as a tool for mastering content and content enabled processes. Some might even go so far as to say that many of the innovations have made XML less well suited to content applications than was its venerable predecessor, SGML. But the explosive growth of the Web 2.0 phenomenon has made it imperative that organizations can put their content assets to work in a dynamically connected world. The roots of XML are therefore finding renewed attention and some of the latent capabilities within XML are being mined to build new generations of content solutions. It is in this light that the notion of Content 2.0 takes on a measure of substance.
