In this presentation, we will connect the dots between how content-centric authoring can be leveraged beyond producing technical documentation to other areas of the business to improve the customer experience, as well as increase your productivity and value to the business.

Customer-facing communications created by marketing—such as collateral and websites—are perfect examples of where your content components can be reused. Marketers are being squeezed between increasingly demanding requirements for timely, accurate, and relevant information on one side and the bottlenecks of costly, labor-intensive cut-and-paste and rewriting on the other.

Key industry pressures today that make it more difficult for marketers to communicate with customers:

• Rising above the noise: We are in a period of information explosion. More content is being created today than ever before making it easy for marketing messages to be lost in the abyss.
• Increasing media options: Customers have more options today on how they want to receive information such as the Web, E-mail, regular mail, and mobile devices.

Due to these pressures of increased content and media options, the old methods of authoring content simply do not work. Companies will need to adopt content-centric workflows and XML. This will provide them the required flexibility to reuse content components anywhere--whether it’s referenced in technical documentation, marketing collateral or on the Web.

These demands do not need to be translated as more work for you! Authors are in a key position to be the catalyst of change to drive improvements!

Quark will share with you how dynamic publishing can make your life easier by:

• Automating basic workflows to help you remove the tedious tasks of routing of jobs, working on assigned tasks that have been prioritized by your manager so you can keep and meet your deadlines, and remove the mundane task of updating your managers.
• Empowering you to write it once! Imagine if you could write a content component once and have it dynamically appear everywhere it’s referenced—the technical documentation, the data sheet, the Web, e-mail and so on.

Additional information

• Quark Dynamic Publishing demonstration
• Quark® Dynamic Publishing Solution
• Quark DPS
• QuarkXPress
• In.Vision Xpress Author
• Alfresco CMS