DocTrain West 2008

Robert (Butch) Pfremmer is VP and Globalization Lead with Welocalize. Butch currently heads up the Welocalize eLearning practice and has over 20 years of experience in global content development. Butch works with Welocalize’s customers to develop effective, global content strategies for user assistance and rich media formats that are ready for localization! Butch presents frequently at conferences and client workshops on a range of topics from writing Global English to Controlled Language to Translation tools and workflow to Flash and XML localization techniques.

Prior to joining Welocalize, Butch helped develop IBM’s SGML/XML user-assistance strategy and implementation of IBMIdDoc. Butch served as chief architect for IBM’s translation toolset. Butch holds a B.S. in Computer Science, B.A. in Accounting, and is pursuing post-graduate work in Human Computer Interfaces and Online Learning technologies. Butch is a member of STC, ASTD and eLearning Guild.