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Presentation: [Workshop] The Business of Experience Workshop: Hands-On Methods to Increase Your Influence
Jess McMullin has been working in design and user experience since 1997. He specializes in helping clients work with multiple stakeholders to bridge competing viewpoints, align project vision, and create a clear understanding of the problems at hand. His value-centered approach grounds strategy at the intersection of business goals and customer goals – the sweet spot that produces sustainable value and real innovation.
Jess regularly writes and speaks at conferences about user experience, design thinking, and innovation. His work with the design and user experience community is focused on helping practitioners increase their influence in the organizations they work with.
Jess co-founded the Information Architecture Institute (IAI), the international professional organization for information architects, and served on the IAI Board of Directors from 2004-2006. In 2003, he founded nForm User Experience, a boutique consultancy that counts Comcast, Move.com, and Charles Schwab as clients.
He blogs about business, design, and innovation at bplusd.org.
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