Maxwell Hoffmann currently serves as a Production Lead for localization vendor Welocalize. Working from Welocalize’s Portland, Oregon production center, Hoffmann coordinates project-specific multilingual production and helps design publishing solutions tailored to client-specific needs. With nearly 25 years of desktop publishing experience, he has also specialized in multilingual publishing, document conversion, XML and process training in the localization industry for over 10 years.

With a BA in Graphic Arts from California State University, Fresno, Hoffmann began his career as a commercial artist, moved into digital typesetting, then migrated into training and technical sales support for a variety of UNIX-based publishing software vendors, including Interleaf. In that capacity he managed large-scale publishing solutions in the aerospace, medical, automotive and pharmaceutical industries, serving clients ranging from Boeing to the National Security Agency.

Hoffmann also served as Product Marketing Manager and Director of Worldwide Sales Training for FrameMaker at Frame Technology, and was designated an Adobe Community Expert on FrameMaker by Adobe Systems in 2007. He has created single-source publishing solutions for over 15 years and has trained over 1,250 customers and sales professionals on multi-platform, scalable tech doc solutions and localization best practices.