One of the sage pieces of advice that any content management consultant will offer is to beware content migration. It’s not the sexiest stage of a content management project. In fact, most organizations would rather like not to think of that messy part of it at all. It’s like the “losing weight” part of the diet. Everyone likes to think of themselves in the smashing outfit later on, not all red-faced and sweaty in gym during the heavy-lifting stage. Content migration has traditionally been the messy part, the complex part, and the expensive part. In content management projects, it has traditionally been under-estimated, under-budgeted, and under-valued. But the business community is waking up to the value of content. Joe Gollner, VP of e-Publishing Solutions for Silo International, has noticed that, “Content is so important that we can no longer afford to treat it like a cottage industry. Corporations are starting to realize that we need to apply the same care and discipline to them as we do with the rest of our database assets.”

With that awakening of the sleeping giant—the term is apropos, as the amounts of legacy content deemed valuable enough to be tagged for migration are vast—is the need for strategies to convert that content without breaking the bank. Stilo Enterprise Solutions, long known for its ability to manipulate massive amounts of data in exceeding complex configurations, has extended its expertise in this arena to deal with this growing industry need. With Stilo Migrate, organizations have access to an on-demand migration service. This shift in the publishing industry could mean a change as radical as ATMs were to the banking industry, which brought the public the ability to conduct every-day banking transactions on-demand, without the need to go into a bank or schedule an appointment with a banker. This model further democratizes the content conversion process, as the “pay as you go” model will inevitably remove the current substantial cost barriers that smaller organizations now face when trying to enter this space.

To learn more about the world’s first on-demand content migration service, visit the Stilo site.