DocTrain Life Sciences 2008

Program-at-a-Glance

Day 1 - Pre-conference Workshops

Time	Session	Speaker	Track
1:00 PM- 5:00 PM	[Workshop] Adobe Captivate: The Visual Swiss Army Knife	Neil Perlin	Pre-Conference Workshops
1:00 PM- 5:00 PM	[Workshop] Writing Reusable Content	Pamela Kostur	Pre-Conference Workshops
1:00 PM- 5:00 PM	[Workshop] Content Modeling for Life Sciences Content	Ann Rockley	Pre-Conference Workshops
1:00 PM- 5:00 PM	[Workshop] Simplified Technical English: How Standardizing Content Saves Translation Cost and Time, Facilitates Quality Assurance	Berry Braster	Pre-Conference Workshops

Day 2

Time	Session	Speaker	Track
8:00 AM - 8:45 AM	Ensuring Information Quality: Leveraging Intelligent Automation	Joseph Gollner	Keynote
8:45 AM - 9:30 AM	Developing a Unified Enterprise Content Model	Ann Rockley	Keynote
9:45 AM - 10:45 AM	Marketing in a Connected World: The New Rules of Marketing	Michael Silverman	Life Sciences Marketing
9:45 AM - 10:45 AM	Globalization Issues with Medical Device Embedded Systems	Jon Ritzdorf	Medical Devices
9:45 AM - 10:45 AM	Preparing Compliant eCTD Submissions	Antoinette Azevedo	Pharmaceuticals
10:45 AM - 11:30 AM	Transforming Technology Transfer and Recipe Management: From Spreadsheets to Standardized Practices	Paul Wlodarczyk	Pharmaceuticals
11:30 AM - 12:30 PM	The Best Global Medical and Pharmaceutical Web Sites (and Why): A Healthy Approach to Web Globalization	John Yunker	Life Sciences Marketing
11:30 AM - 12:30 PM	A Practical Guide to Capturing, Organizing, and Securing Your Documents	Jeff Potts	Health and Hospital
11:30 AM - 12:30 PM	Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals: Creating SLP-compliant Labels in Microsoft Word	Richard Brandt	Software Demonstrations
2:00 PM - 3:00 PM	Creating and Serving Relevant Content: Driving Response with Real Time Personalization	James Michelson	Life Sciences Marketing
2:00 PM - 3:00 PM	[Case Study] Physician, Know Thy User: Using Personas to Target Content and Usability	Joe Sokohl	Medical Devices
2:00 PM - 3:00 PM	Unlocking Handwritten Information from Medical Records	Courtney Rand	Health and Hospital
2:00 PM - 3:00 PM	Centralized Translation Processes: Overcoming Global Regulatory and Multilingual Content Challenges	Inna Kassatkina	Pharmaceuticals
3:30 PM - 4:30 PM	Bringing User Experience to Medical Devices	Sebastian Heycke	Medical Devices
3:30 PM - 4:30 PM	Healthcare and the Internet: How To Truly Understand and Influence the Customer Experience	Mona Patel	Life Sciences Marketing
3:30 PM - 4:30 PM	Health Information Portals: Case Studies	Joseph Gollner	Health and Hospital
3:30 PM - 4:30 PM	SPL Beyond CDER: Lessons Learned from the Pharma Experience	Don Bridges	Pharmaceuticals

Day 3

Time	Session	Speaker	Track
9:00 AM - 9:45 AM	Web 2.0 and Healthcare	Jerome Nadel	Keynote
9:45 AM - 10:30 AM	Content Technologies Market: Where It's Heading	Alan Pelz-Sharpe	Keynote
10:45 AM - 11:45 AM	Structured Content Beyond the Label	Ann Rockley	Structured Content
10:45 AM - 11:45 AM	Phase 2 - What’s Next for Life Sciences and Enterprise Content Management	David Giordano	Content Technologies
10:45 AM - 11:45 AM	How to Maximize Content for a Global Audience: Best Practices for Translating, Localizing and Globalizing Content in Life Sciences	Ann Zdunczyk	Localization & Translation
10:45 AM - 11:45 AM	What’s New in Collaboration Tools	Alan Houser	Collaboration
10:45 AM - 11:45 AM	Creativity or Confusion Factor?: The Case for Sentence-level Reuse in Mission Critical Communication	Kent Taylor	Software Demonstrations
1:00 PM - 2:00 PM	Drowning in a Sea of Information… What’s Your Rescue Plan?	Joe Jenkins	Content Technologies
1:00 PM - 2:00 PM	Being Smart About Global vs. Local During Clinical Trials	Don DePalma	Localization & Translation
1:00 PM - 2:00 PM	Developing a Collaborative Team: Lessons Learned from GE Healthcare	Jeanette Eichholz	Collaboration
2:00 PM - 3:00 PM	Writing Reusable Content for Different Audiences	Pamela Kostur	Structured Content
2:00 PM - 3:00 PM	Handling DITA Topics and Translation in a Regulated Industry	Jennifer Linton & Jennifer Perkins	Localization & Translation
2:00 PM - 3:00 PM	How To Select and Procure Content Technologies	Alan Pelz-Sharpe	Content Technologies
2:00 PM - 3:00 PM	Collaboration Via Reuse: Are We There Yet?	Ann Rockley & Don Bridges	Collaboration
3:30 PM - 4:30 PM	A Comparison of Three Visual Help Authoring Tools	Neil Perlin	Content Technologies
3:30 PM - 4:30 PM	How to Enforce Standards in Life Sciences Documentation	Suzanne Mescan & Bill Rabkin	Localization & Translation
3:30 PM - 4:30 PM	Migrating to Structured Authoring on Your Way To XML	Alan Houser	Structured Content
3:30 PM - 4:30 PM	XML-Based Collaboration with Office 2007: Benefits for Medical Writers	Richard Brandt	Collaboration
3:30 PM - 4:30 PM	Authoring Assistance: Friend or Foe?	Richard Sikes	Structured Content
4:45 PM - 5:45 PM	Your Global Audience is Already Here: How to Create Content that Communicates with non-English Speakers at Home and Abroad	Ann Zdunczyk	Keynote

Day 4 - Post-conference Workshops

Time	Session	Speaker	Track
8:00 AM - 12:00 PM	[Workshop] Games To Explain Human Capability and Limitations: A Fun Learning Experience For Life Sciences, Medical and Technical Writers	Dr. Ronald G. Shapiro	Post-Conference Workshops
8:30 AM - 12:00 PM	[Workshop] Learning DITA From Concept to Implementation	Jennifer Linton	Post-Conference Workshops
8:30 AM - 12:00 PM	[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation Library	Nicky Bleiel	Post-Conference Workshops
8:30 AM - 12:00 PM	[Workshop] Creating High Quality Content that Communicates Across Language Barriers: Reducing Localization Costs By Focusing on Information Quality	Kent Taylor	Post-Conference Workshops
1:30 PM - 5:00 PM	[Workshop] Product Life Cycles in the Life Sciences Industry: FAQ for the Vendor Selection Process	Tina Cargile	Post-Conference Workshops
1:30 PM - 5:00 PM	Structured Product Labeling Workshop	Richard Brandt	Post-Conference Workshops
1:30 PM - 5:00 PM	[Workshop] Do you Know Adobe Acrobat?	Alan Houser	Post-Conference Workshops