Program List View

Program-at-a-Glance

Day 1 - Pre-conference Workshops

Time Session Speaker Track
1:30 PM-
5:00 PM		 [Workshop] Adobe Captivate: The Visual Swiss Army Knife Neil Perlin Pre-Conference Workshops
1:30 PM-
5:00 PM		 [Workshop] Writing Reusable Content Pamela Kostur Pre-Conference Workshops
1:30 PM-
5:00 PM		 [Workshop] Content Modeling for Life Sciences Content Ann Rockley Pre-Conference Workshops
1:30 PM-
5:00 PM		 [Workshop] Simplified Technical English: How Standardizing Content Saves Translation Cost and Time, Facilitates Quality Assurance Berry Braster Pre-Conference Workshops

Day 2

Time Session Speaker Track
8:00 AM -
8:45 AM		 Ensuring Information Quality: Leveraging Intelligent Automation Joseph Gollner Keynote
8:45 AM -
9:30 AM		 Developing a Unified Enterprise Content Model Ann Rockley Keynote
9:45 AM -
10:45 AM		 Marketing in a Connected World: The New Rules of Marketing Michael Silverman Life Sciences Marketing
9:45 AM -
10:45 AM		 Globalization Issues with Medical Device Embedded Systems Jon Ritzdorf Medical Devices
9:45 AM -
10:45 AM		 Preparing Compliant eCTD Submissions Antoinette Azevedo Pharmaceuticals
11:30 AM -
12:30 PM		 The Best Global Medical and Pharmaceutical Web Sites (and Why): A Healthy Approach to Web Globalization John Yunker Life Sciences Marketing
11:30 AM -
12:30 PM		 Transforming Technology Transfer and Recipe Management: From Spreadsheets to Standardized Practices Paul Wlodarczyk Pharmaceuticals
11:30 AM -
12:30 PM		 A Practical Guide to Capturing, Organizing, and Securing Your Documents Jeff Potts Health and Hospital
11:30 AM -
12:30 PM		 Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals: Creating SPL-compliant Labels in Microsoft Word Mark Lewis Software Demonstrations
2:00 PM -
3:00 PM		 Centralized Translation Processes: Overcoming Global Regulatory and Multilingual Content Challenges Inna Kassatkina Pharmaceuticals
2:00 PM -
3:00 PM		 [Case Study] Physician, Know Thy User: Using Personas to Target Content and Usability Joe Sokohl Medical Devices
2:00 PM -
3:00 PM		 Unlocking Handwritten Information from Medical Records Courtney Rand Health and Hospital
2:00 PM -
3:00 PM		 Creating and Serving Relevant Content: Driving Response with Real Time Personalization James Michelson Life Sciences Marketing
3:30 PM -
4:30 PM		 Bringing User Experience to Medical Devices Sebastian Heycke Medical Devices
3:30 PM -
4:30 PM		 Healthcare and the Internet: How To Truly Understand and Influence the Customer Experience Jeff Horvath Life Sciences Marketing
3:30 PM -
4:30 PM		 Health Information Portals: Case Studies Joseph Gollner Health and Hospital
3:30 PM -
4:30 PM		 SPL Beyond CDER: Lessons Learned from the Pharma Experience Don Bridges Pharmaceuticals
3:30 PM -
4:30 PM		 Reducing Multinational Product Launch Times and Localization Costs: New Forms of Collaboration with the across Language Server Armin Wahl Software Demonstrations

Day 3

Time Session Speaker Track
9:00 AM -
9:45 AM		 Web 2.0 and Healthcare Jerome Nadel Keynote
9:45 AM -
10:30 AM		 Content Technologies Market: Where It's Heading Alan Pelz-Sharpe Keynote
10:45 AM -
11:45 AM		 Structured Content Beyond the Label Ann Rockley Structured Content
10:45 AM -
11:45 AM		 How to Maximize Content for a Global Audience: Best Practices for Translating, Localizing and Globalizing Content in Life Sciences Ann Zdunczyk Localization & Translation
10:45 AM -
11:45 AM		 What’s New in Collaboration Tools Alan Houser Collaboration
10:45 AM -
11:45 AM		 Phase 2 - What’s Next for Life Sciences and Enterprise Content Management David Giordano Content Technologies
10:45 AM -
11:45 AM		 Creativity or Confusion Factor?: The Case for Sentence-level Reuse in Mission Critical Communication Kent Taylor Software Demonstrations
1:00 PM -
2:00 PM		 Being Smart About Global vs. Local During Clinical Trials Don DePalma Localization & Translation
1:00 PM -
2:00 PM		 Drowning in a Sea of Information… What’s Your Rescue Plan? Joe Jenkins Content Technologies
1:00 PM -
2:00 PM		 Developing a Collaborative Team: Lessons Learned from GE Healthcare Jeanette Eichholz Collaboration
1:00 PM -
2:00 PM		 Extending Your Reach with SMS (Text Messaging): Engaging Your Audience Everywhere Adam Small Life Sciences Marketing & Software Demonstrations
2:00 PM -
3:00 PM		 Writing Reusable Content for Different Audiences Pamela Kostur Structured Content
2:00 PM -
3:00 PM		 Handling DITA Topics and Translation in a Regulated Industry Jennifer Linton & Jennifer Perkins Localization & Translation
2:00 PM -
3:00 PM		 Collaboration Via Reuse: Are We There Yet? Ann Rockley & Don Bridges Collaboration
2:00 PM -
3:00 PM		 How To Select and Procure Content Technologies Alan Pelz-Sharpe Content Technologies
3:30 PM -
4:30 PM		 A Comparison of Three Visual Help Authoring Tools Neil Perlin Content Technologies
3:30 PM -
4:30 PM		 How to Enforce Standards in Life Sciences Documentation Suzanne Mescan & Andrew Thomas Localization & Translation
3:30 PM -
4:30 PM		 Migrating to Structured Authoring on Your Way To XML Alan Houser Structured Content
3:30 PM -
4:30 PM		 XML-Based Collaboration with Office 2007: Benefits for Medical Writers Mark Lewis Collaboration
3:30 PM -
4:30 PM		 Authoring Assistance: Friend or Foe? Richard Sikes Software Demonstrations
4:45 PM -
5:45 PM		 Your Global Audience is Already Here: How to Create Content that Communicates with non-English Speakers at Home and Abroad Ann Zdunczyk Keynote

Day 4 - Post-conference Workshops

Time Session Speaker Track
8:30 AM -
12:00 PM		 [Workshop] Games To Explain Human Capability and Limitations: A Fun Learning Experience For Life Sciences, Medical and Technical Writers Dr. Ronald G. Shapiro Post-Conference Workshops
8:30 AM -
12:00 PM		 [Workshop] Learning DITA From Concept to Implementation Jennifer Linton Post-Conference Workshops
8:30 AM -
12:00 PM		 [Workshop] Creating High Quality Content that Communicates Across Language Barriers: Reducing Localization Costs By Focusing on Information Quality Kent Taylor Post-Conference Workshops
8:30 AM -
12:00 PM		 [Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation Library Nicky Bleiel Post-Conference Workshops
1:30 PM -
5:00 PM		 [Workshop] Product Life Cycles in the Life Sciences Industry: FAQ for the Vendor Selection Process Tina Cargile & Angela Starkmann Post-Conference Workshops
1:30 PM -
5:00 PM		 [Workshop] Structured Product Labeling Workshop Richard Brandt Post-Conference Workshops
1:30 PM -
5:00 PM		 [Workshop] Do you Know Adobe Acrobat? Alan Houser Post-Conference Workshops