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Program Titles
A Comparison of Three Visual Help Authoring Tools
A Practical Guide to Capturing, Organizing, and Securing Your Documents
Being Smart About Global vs. Local During Clinical Trials
Bringing User Experience to Medical Devices
Centralized Translation Processes
Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals
Creating and Serving Relevant Content
Creativity or Confusion Factor?
Developing a Collaborative Team
Developing a Unified Enterprise Content Model
Drowning in a Sea of Information… What’s Your Rescue Plan?
Globalization Issues with Medical Device Embedded Systems
Handling DITA Topics and Translation in a Regulated Industry
How to Enforce Standards in Life Sciences Documentation
How to Maximize Content for a Global Audience
How To Select and Procure Content Technologies
Marketing in a Connected World
Migrating to Structured Authoring on Your Way To XML
Phase 2 - What’s Next for Life Sciences and Enterprise Content Management
Preparing Compliant eCTD Submissions
Structured Content Beyond the Label
Structured Product Labeling Workshop
The Best Global Medical and Pharmaceutical Web Sites (and Why)
Transforming Technology Transfer and Recipe Management
Unlocking Handwritten Information from Medical Records
What’s New in Collaboration Tools
Writing Reusable Content for Different Audiences
XML-Based Collaboration with Office 2007
Your Global Audience is Already Here
[Case Study] Physician, Know Thy User
[Workshop] Analyzing Your Deliverables
[Workshop] Content Modeling for Life Sciences Content
[Workshop] Creating High Quality Content that Communicates Across Language Barriers
[Workshop] Do you Know Adobe Acrobat?
[Workshop] Games To Explain Human Capability and Limitations
[Workshop] Learning DITA From Concept to Implementation
[Workshop] Product Life Cycles in the Life Sciences Industry
Session Details
Writing Reusable Content for Different Audiences
Speaker: Pamela KosturTime: 2:00 PM - 3:00 PM Date: June 25
Track: Structured Content
Experience level: All levels
Reusing content is critical in helping to ensure that content is consistent regardless of where it appears, but many technical communicators hesitate to reuse content because they write for several different audiences, with different needs. For example, you may need to accommodate physicians, patients, and the FDA, and you may also need to accommodate the marketing requirements for your product. However, you can accommodate differences and still reuse content effectively. It’s all in the planning. This presentation shows you how to plan for effective reuse by creating content models that support different information products and different audiences, and how to create reusable content to support those models.
You’ll learn:
- How to analyze content to determine valid differences
- How to create content models to determine the different places content will be used
- How to accommodate differences through structure
- How to create writing guidelines that everyone can follow, ensuring your content is both usable and reusable
