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Program Titles
A Comparison of Three Visual Help Authoring Tools
A Practical Guide to Capturing, Organizing, and Securing Your Documents
Being Smart About Global vs. Local During Clinical Trials
Bringing User Experience to Medical Devices
Centralized Translation Processes
Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals
Creating and Serving Relevant Content
Creativity or Confusion Factor?
Developing a Collaborative Team
Developing a Unified Enterprise Content Model
Drowning in a Sea of Information… What’s Your Rescue Plan?
Globalization Issues with Medical Device Embedded Systems
Handling DITA Topics and Translation in a Regulated Industry
How to Enforce Standards in Life Sciences Documentation
How to Maximize Content for a Global Audience
How To Select and Procure Content Technologies
Marketing in a Connected World
Migrating to Structured Authoring on Your Way To XML
Phase 2 - What’s Next for Life Sciences and Enterprise Content Management
Preparing Compliant eCTD Submissions
Structured Content Beyond the Label
Structured Product Labeling Workshop
The Best Global Medical and Pharmaceutical Web Sites (and Why)
Transforming Technology Transfer and Recipe Management
Unlocking Handwritten Information from Medical Records
What’s New in Collaboration Tools
Writing Reusable Content for Different Audiences
XML-Based Collaboration with Office 2007
Your Global Audience is Already Here
[Case Study] Physician, Know Thy User
[Workshop] Analyzing Your Deliverables
[Workshop] Content Modeling for Life Sciences Content
[Workshop] Creating High Quality Content that Communicates Across Language Barriers
[Workshop] Do you Know Adobe Acrobat?
[Workshop] Games To Explain Human Capability and Limitations
[Workshop] Learning DITA From Concept to Implementation
[Workshop] Product Life Cycles in the Life Sciences Industry
Session Details
Web 2.0 and Healthcare
Speaker: Jerome NadelTime: 9:00 AM - 9:45 AM Date: June 25
Track: Keynote
Experience level: All levels
A lot of attention has been devoted to the subject of Web 2.0. Companies are exploring how to incorporate Web 2.0 concepts into their externally-facing systems. Some take an IT-centric approach, focusing on the underlying technology and its implementation. Others examine the potential business benefits through improved communication and collaboration. However, both perspectives frequently struggle to demonstrate ROI in the face of uncertain user adoption and control/security issues.
This presentation will examine Web 2.0 from a very specific angle: user experience in a business context, where “can do” meets “will do”, and how that applies in life sciences, where customer needs are unique compared to traditional e-commerce or brochure-ware sites.
The Web 2.0 paradigm is here to stay, giving users far more control to become content contributors and choose the types of interactions they want. Successful companies will have to design a useful, relevant, compelling user experience for customers.
This presentation will cover:
- The evolution from Web-enabled self-service user control with Web 2.0
- Implications for design: navigation, search, content creation & publishing, page design, and brand experience
- How businesses can profit from Web 2.0
- From customers (externally-facing sites)
- Defining the trust factor in health care sites, and the Web 2.0 impact
- Openness & collaboration
- Knowledge management
- The future: Pulling it all together
