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Program Titles
A Comparison of Three Visual Help Authoring Tools
A Practical Guide to Capturing, Organizing, and Securing Your Documents
Being Smart About Global vs. Local During Clinical Trials
Bringing User Experience to Medical Devices
Centralized Translation Processes
Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals
Creating and Serving Relevant Content
Creativity or Confusion Factor?
Developing a Collaborative Team
Developing a Unified Enterprise Content Model
Drowning in a Sea of Information… What’s Your Rescue Plan?
Globalization Issues with Medical Device Embedded Systems
Handling DITA Topics and Translation in a Regulated Industry
How to Enforce Standards in Life Sciences Documentation
How to Maximize Content for a Global Audience
How To Select and Procure Content Technologies
Marketing in a Connected World
Migrating to Structured Authoring on Your Way To XML
Phase 2 - What’s Next for Life Sciences and Enterprise Content Management
Preparing Compliant eCTD Submissions
Structured Content Beyond the Label
Structured Product Labeling Workshop
The Best Global Medical and Pharmaceutical Web Sites (and Why)
Transforming Technology Transfer and Recipe Management
Unlocking Handwritten Information from Medical Records
What’s New in Collaboration Tools
Writing Reusable Content for Different Audiences
XML-Based Collaboration with Office 2007
Your Global Audience is Already Here
[Case Study] Physician, Know Thy User
[Workshop] Analyzing Your Deliverables
[Workshop] Content Modeling for Life Sciences Content
[Workshop] Creating High Quality Content that Communicates Across Language Barriers
[Workshop] Do you Know Adobe Acrobat?
[Workshop] Games To Explain Human Capability and Limitations
[Workshop] Learning DITA From Concept to Implementation
[Workshop] Product Life Cycles in the Life Sciences Industry
Session Details
The Best Global Medical and Pharmaceutical Web Sites (and Why): A Healthy Approach to Web Globalization
Speaker: John YunkerTime: 11:30 AM - 12:30 PM Date: June 24
Track: Life Sciences Marketing
Experience level: All levels
As companies increase their investments in emerging markets, Web globalization has crossed-over from luxury to necessity. But successfully taking a website global isn’’t easy. Every new market and language poses a host of new cultural and technical challenges.
This session provides attendees with a solid grounding in web globalization best practices through profiles of real-world medical and pharmaceutical websites, including Eli Lilly, Pfizer, and Johnson & Johnson.
Yunker will share key findings from his recent study, The 2008 Web Globalization Report Card, in which he rated more than 200 global Web sites across a dozen industries.
Attend this session if you want to learn about:
- Global navigation: Tips on improving user traffic to your localized websites.
- Global design: How to design a global website that is both globally consistent yet locally flexible.
- Global content management: Trends in managing websites across brands and borders.
- Translation memory and machine translation: How companies are using these technologies to improve customer support on the web (and lower costs).
