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Program Titles
A Comparison of Three Visual Help Authoring Tools
A Practical Guide to Capturing, Organizing, and Securing Your Documents
Being Smart About Global vs. Local During Clinical Trials
Bringing User Experience to Medical Devices
Centralized Translation Processes
Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals
Creating and Serving Relevant Content
Creativity or Confusion Factor?
Developing a Collaborative Team
Developing a Unified Enterprise Content Model
Drowning in a Sea of Information… What’s Your Rescue Plan?
Globalization Issues with Medical Device Embedded Systems
Handling DITA Topics and Translation in a Regulated Industry
How to Enforce Standards in Life Sciences Documentation
How to Maximize Content for a Global Audience
How To Select and Procure Content Technologies
Marketing in a Connected World
Migrating to Structured Authoring on Your Way To XML
Phase 2 - What’s Next for Life Sciences and Enterprise Content Management
Preparing Compliant eCTD Submissions
Structured Content Beyond the Label
Structured Product Labeling Workshop
The Best Global Medical and Pharmaceutical Web Sites (and Why)
Transforming Technology Transfer and Recipe Management
Unlocking Handwritten Information from Medical Records
What’s New in Collaboration Tools
Writing Reusable Content for Different Audiences
XML-Based Collaboration with Office 2007
Your Global Audience is Already Here
[Case Study] Physician, Know Thy User
[Workshop] Analyzing Your Deliverables
[Workshop] Content Modeling for Life Sciences Content
[Workshop] Creating High Quality Content that Communicates Across Language Barriers
[Workshop] Do you Know Adobe Acrobat?
[Workshop] Games To Explain Human Capability and Limitations
[Workshop] Learning DITA From Concept to Implementation
[Workshop] Product Life Cycles in the Life Sciences Industry
Session Details
How to Maximize Content for a Global Audience: Best Practices for Translating, Localizing and Globalizing Content in Life Sciences
Speaker: Ann ZdunczykTime: 10:45 AM - 11:45 AM Date: June 25
Track: Localization & Translation
Experience level: All levels
Creating content for a global audience can seem daunting at first, but most best practices come down to practical guidelines and simple common sense. Document assets must be packaged in a consistent and specific way. Graphic assets must be tracked more specifically than with an English-only project. Effectively converting your content into target languages and locales involves a host of decisions:
- Are graphic images in your marketing materials potentially misunderstood or offensive?
- How can instructive graphics of device and equipment operation be created to minimize translations costs?
- How can source-file document templates be designed to allow “breathing room” for target languages that will increase word count and paragraph depth?
- What computer settings are required to enable you to view content published for Asian markets?
- When generating multiple outputs from single source publishing, how can content best be organized for optimal results?
- How can you select and qualify in-country review staff within your company to ensure that target languages are optimized for your audience?
- How can you reduce the turn-around time for in-country review?
- What can you do while authoring new content to maximize the leveraging of content from legacy files?
- How can you monitor your project’s progress as it advances through various milestones on the translation vendor’s end?
Attend this session to find out answers to these and even more critical questions that will help get the most out of your translation budget. The world is waiting for your product and accessible information to use it. Don’t be left behind as your competitors reach even further into expanding global markets.
