In “Phase 2 - What’s next for Life Sciences and Enterprise Content Management”, Dave Giordano of Technology Services Group, shares his experiences from multiple large and small pharmaceutical clients that have implemented ECM. The presentation will focus on common themes, both functional and technical, as to what clients that have implemented ECM “do next” to get incremental benefits out of ECM. Dave will provide key lessons learned and warn how to avoid the big mistakes whether you are planning you first or next ECM effort.

Life Sciences companies are trying to cope with an information explosion. The amount of content and data within and outside of the average organization is growing exponentially, but the majority of it – more than 90% - is unstructured and residing in disparate repositories. This overload of disparate information makes it nearly impossible for employees, customers and business partners to find the content they need, let alone the correct version or representation of it.

The inability to access and reuse existing content leads to the proliferation of redundant information across the enterprise, resulting in increased costs of information management, increased compliance risks, lower productivity, and slower time to market.

This session will describe how new and innovative solutions are being developed leveraging the power of XML and using products such as Microsoft SharePoint, Microsoft Office, and emerging Web 2.0 tools, to deliver significant operational improvements across the enterprise such as:

• Lower costs through the use of a single source of content
• Lower risk of non-compliance by ensuring only the use of the latest approved content
• Increased productivity by reducing manual and error-prone processes, and automating the publishing of information to various output formats
• Increased customer satisfaction through quicker and easier access to information when, how and where it is needed

The technology purchasing lifecycle is an essential part of putting together a solid content management plan. This lifecycle typically starts with identifying a business need/scenario and understanding the technologies that will meet that need, then moves on through the selection, implementation, and use phases. Just as there are a myriad of needs and scenarios, so too do technology suppliers differ greatly in their offerings. In this session we will provide you with some best practices for selecting content and document management technologies and define a framework for bringing it live into your organization.

The last few years have seen the rise of visual authoring tools like Adobe Captivate that let us create tutorials, simulations, web-based product demos, even eLearning, for marketing, training, and tech support. These tools are easy to learn and use, and cheap (well under $1000). All these tools do the same thing –-- create “movies”—–but they offer different feature sets and design philosophies that may determine which one you choose.

This presentation looks at three tools—market leaders Camtasia and Captivate, and a new entrant named Mimic—to examine how they work and how to choose the best one for you.