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Day 1

Day 2

Day 3

Day 4



Program by Track

Keynote

Collaboration

Content Technologies

Health and Hospital

Localization & Translation

Life Sciences Marketing

Medical Devices

Pharmaceuticals

Pre-Conference Workshops

Post-Conference Workshops

Software Demonstrations

Structured Content

Activities


A-Z Program Titles

A Comparison of Three Visual Help Authoring Tools

A Practical Guide to Capturing, Organizing, and Securing Your Documents

Authoring Assistance: Friend or Foe?

Being Smart About Global vs. Local During Clinical Trials

Bringing User Experience to Medical Devices

Centralized Translation Processes: Overcoming Global Regulatory and Multilingual Content Challenges

Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals: Creating SPL-compliant Labels in Microsoft Word

Collaboration Via Reuse: Are We There Yet?

Content Technologies Market: Where It's Heading

Creating and Serving Relevant Content: Driving Response with Real Time Personalization

Creativity or Confusion Factor?: The Case for Sentence-level Reuse in Mission Critical Communication

Developing a Collaborative Team: Lessons Learned from GE Healthcare

Developing a Unified Enterprise Content Model

Drowning in a Sea of Information… What’s Your Rescue Plan?

Ensuring Information Quality: Leveraging Intelligent Automation

Extending Your Reach with SMS (Text Messaging): Engaging Your Audience Everywhere

Get Cleaned Up: Improving Content Quality and Reuse

Globalization Issues with Medical Device Embedded Systems

Handling DITA Topics and Translation in a Regulated Industry

Health Information Portals: Case Studies

Healthcare and the Internet: How To Truly Understand and Influence the Customer Experience

How to Enforce Standards in Life Sciences Documentation

How to Maximize Content for a Global Audience: Best Practices for Translating, Localizing and Globalizing Content in Life Sciences

How To Select and Procure Content Technologies

Marketing in a Connected World: The New Rules of Marketing

Migrating to Structured Authoring on Your Way To XML

Phase 2 - What’s Next for Life Sciences and Enterprise Content Management

Preparing Compliant eCTD Submissions

Reducing Multinational Product Launch Times and Localization Costs: New Forms of Collaboration with the across Language Server

SPL Beyond CDER: Lessons Learned from the Pharma Experience

Structured Content Beyond the Label

The Best Global Medical and Pharmaceutical Web Sites (and Why): A Healthy Approach to Web Globalization

Transforming Technology Transfer and Recipe Management: From Spreadsheets to Standardized Practices

Unlocking Handwritten Information from Medical Records

Web 2.0 and Healthcare

What’s New in Collaboration Tools

Writing Reusable Content for Different Audiences

XML-Based Collaboration with Office 2007: Benefits for Medical Writers

Your Global Audience is Already Here: How to Create Content that Communicates with non-English Speakers at Home and Abroad

[Case Study] Physician, Know Thy User: Using Personas to Target Content and Usability

[Workshop] Adobe Captivate: The Visual Swiss Army Knife

[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation Library

[Workshop] Content Modeling for Life Sciences Content

[Workshop] Creating High Quality Content that Communicates Across Language Barriers: Reducing Localization Costs By Focusing on Information Quality

[Workshop] Do you Know Adobe Acrobat?

[Workshop] Games To Explain Human Capability and Limitations: A Fun Learning Experience For Life Sciences, Medical and Technical Writers

[Workshop] Learning DITA From Concept to Implementation

[Workshop] Product Life Cycles in the Life Sciences Industry: FAQ for the Vendor Selection Process

[Workshop] Simplified Technical English: How Standardizing Content Saves Translation Cost and Time, Facilitates Quality Assurance

[Workshop] Structured Product Labeling Workshop

[Workshop] Writing Reusable Content

Program

Day 1
Pre-conference Workshops

[Workshop] Adobe Captivate: The Visual Swiss Army Knife

Speaker: Neil Perlin
Time: 1:30 PM - 5:00 PM
Room: C & O
Experience level: All levels
Laptop computer required for this session

[Workshop] Writing Reusable Content

Speaker: Pamela Kostur
Time: 1:30 PM - 5:00 PM
Room: Milwaukee
Experience level: All levels

[Workshop] Content Modeling for Life Sciences Content

Speaker: Ann Rockley
Time: 1:30 PM - 5:00 PM
Room: B & O
Experience level: Intermediate

[Workshop] Simplified Technical English: How Standardizing Content Saves Translation Cost and Time, Facilitates Quality Assurance

Speaker: Berry Braster
Time: 1:30 PM - 5:00 PM
Room: Nickel Plate
Experience level: All levels

Day 2

Ensuring Information Quality: Leveraging Intelligent Automation

Speaker: Joseph Gollner
Time: 8:00 AM - 8:45 AM
Room: Grand Hall
Experience level: All levels

Developing a Unified Enterprise Content Model

Speaker: Ann Rockley
Time: 8:45 AM - 9:30 AM
Room: Grand Hall
Experience level: Advanced

Marketing in a Connected World: The New Rules of Marketing

Speaker: Michael Silverman
Time: 9:45 AM - 10:45 AM
Room: C & O
Experience level: All levels

Globalization Issues with Medical Device Embedded Systems

Speaker: Jon Ritzdorf
Time: 9:45 AM - 10:45 AM
Room: Milwaukee
Experience level: All levels

Preparing Compliant eCTD Submissions

Speaker: Antoinette Azevedo
Time: 9:45 AM - 10:45 AM
Room: B & O
Experience level: All levels

The Best Global Medical and Pharmaceutical Web Sites (and Why): A Healthy Approach to Web Globalization

Speaker: John Yunker
Time: 11:30 AM - 12:30 PM
Room: C & O
Experience level: All levels

Transforming Technology Transfer and Recipe Management: From Spreadsheets to Standardized Practices

Speaker: Paul Wlodarczyk
Time: 11:30 AM - 12:30 PM
Room: B & O
Experience level: All levels

A Practical Guide to Capturing, Organizing, and Securing Your Documents

Speaker: Jeff Potts
Time: 11:30 AM - 12:30 PM
Room: Nickel Plate
Experience level: All levels

Changes to Labeling Requirements for Pharmaceutical and Medical Equipment Professionals: Creating SPL-compliant Labels in Microsoft Word

Speaker: Mark Lewis
Time: 11:30 AM - 12:30 PM
Room: New York Central
Experience level: All levels

Centralized Translation Processes: Overcoming Global Regulatory and Multilingual Content Challenges

Speaker: Inna Kassatkina
Time: 2:00 PM - 3:00 PM
Room: B & O
Experience level: All levels

[Case Study] Physician, Know Thy User: Using Personas to Target Content and Usability

Speaker: Joe Sokohl
Time: 2:00 PM - 3:00 PM
Room: Milwaukee
Experience level: All levels

Unlocking Handwritten Information from Medical Records

Speaker: Courtney Rand
Time: 2:00 PM - 3:00 PM
Room: Nickel Plate
Experience level: All levels

Creating and Serving Relevant Content: Driving Response with Real Time Personalization

Speaker: James Michelson
Time: 2:00 PM - 3:00 PM
Room: C & O
Experience level: All levels

Bringing User Experience to Medical Devices

Speaker: Sebastian Heycke
Time: 3:30 PM - 4:30 PM
Room: Milwaukee
Experience level: All levels

Healthcare and the Internet: How To Truly Understand and Influence the Customer Experience

Speaker: Jeff Horvath
Time: 3:30 PM - 4:30 PM
Room: C & O
Experience level: Intermediate

Health Information Portals: Case Studies

Speaker: Joseph Gollner
Time: 3:30 PM - 4:30 PM
Room: Nickel Plate
Experience level: All levels

SPL Beyond CDER: Lessons Learned from the Pharma Experience

Speaker: Don Bridges
Time: 3:30 PM - 4:30 PM
Room: B & O
Experience level: All levels

Reducing Multinational Product Launch Times and Localization Costs: New Forms of Collaboration with the across Language Server

Speaker: Armin Wahl
Time: 3:30 PM - 4:30 PM
Room: New York Central
Experience level: All levels

Day 3

Web 2.0 and Healthcare

Speaker: Jerome Nadel
Time: 9:00 AM - 9:45 AM
Room: Grand Hall
Experience level: All levels

Content Technologies Market: Where It's Heading

Speaker: Alan Pelz-Sharpe
Time: 9:45 AM - 10:30 AM
Room: Grand Hall
Experience level: All levels

Structured Content Beyond the Label

Speaker: Ann Rockley
Time: 10:45 AM - 11:45 AM
Room: C & O
Experience level: All levels

How to Maximize Content for a Global Audience: Best Practices for Translating, Localizing and Globalizing Content in Life Sciences

Speaker: Ann Zdunczyk
Time: 10:45 AM - 11:45 AM
Room: B & O
Experience level: All levels

What’s New in Collaboration Tools

Speaker: Alan Houser
Time: 10:45 AM - 11:45 AM
Room: Nickel Plate
Experience level: All levels

Phase 2 - What’s Next for Life Sciences and Enterprise Content Management

Speaker: David Giordano
Time: 10:45 AM - 11:45 AM
Room: Milwaukee
Experience level: All levels

Creativity or Confusion Factor?: The Case for Sentence-level Reuse in Mission Critical Communication

Speaker: Kent Taylor
Time: 10:45 AM - 11:45 AM
Room: New York Central
Experience level: All levels

Being Smart About Global vs. Local During Clinical Trials

Speaker: Don DePalma
Time: 1:00 PM - 2:00 PM
Room: B & O
Experience level: All levels

Drowning in a Sea of Information… What’s Your Rescue Plan?

Speaker: Joe Jenkins
Time: 1:00 PM - 2:00 PM
Room: Milwaukee
Experience level: All levels

Developing a Collaborative Team: Lessons Learned from GE Healthcare

Speaker: Jeanette Eichholz
Time: 1:00 PM - 2:00 PM
Room: Nickel Plate
Experience level: All levels

Extending Your Reach with SMS (Text Messaging): Engaging Your Audience Everywhere

Speaker: Adam Small
Time: 1:00 PM - 2:00 PM
Room: New York Central
Experience level: All levels

Writing Reusable Content for Different Audiences

Speaker: Pamela Kostur
Time: 2:00 PM - 3:00 PM
Room: C & O
Experience level: All levels

Handling DITA Topics and Translation in a Regulated Industry

Speaker: Jennifer Linton & Jennifer Perkins
Time: 2:00 PM - 3:00 PM
Room: B & O
Experience level: All levels

Collaboration Via Reuse: Are We There Yet?

Speaker: Ann Rockley & Don Bridges
Time: 2:00 PM - 3:00 PM
Room: Nickel Plate
Experience level: All levels

How To Select and Procure Content Technologies

Speaker: Alan Pelz-Sharpe
Time: 2:00 PM - 3:00 PM
Room: Milwaukee
Experience level: All levels

A Comparison of Three Visual Help Authoring Tools

Speaker: Neil Perlin
Time: 3:30 PM - 4:30 PM
Room: Milwaukee
Experience level: All levels

How to Enforce Standards in Life Sciences Documentation

Speaker: Suzanne Mescan & Andrew Thomas
Time: 3:30 PM - 4:30 PM
Room: B & O
Experience level: All levels

Migrating to Structured Authoring on Your Way To XML

Speaker: Alan Houser
Time: 3:30 PM - 4:30 PM
Room: C & O
Experience level: All levels

XML-Based Collaboration with Office 2007: Benefits for Medical Writers

Speaker: Mark Lewis
Time: 3:30 PM - 4:30 PM
Room: Nickel Plate
Experience level: All levels

Authoring Assistance: Friend or Foe?

Speaker: Richard Sikes
Time: 3:30 PM - 4:30 PM
Room: New York Central
Experience level: All levels

Your Global Audience is Already Here: How to Create Content that Communicates with non-English Speakers at Home and Abroad

Speaker: Ann Zdunczyk
Time: 4:45 PM - 5:45 PM
Room: Grand Hall
Experience level: All levels

Day 4

[Workshop] Games To Explain Human Capability and Limitations: A Fun Learning Experience For Life Sciences, Medical and Technical Writers

Speaker: Dr. Ronald G. Shapiro
Time: 8:30 AM - 12:00 PM
Room: C & O
Experience level: All levels

[Workshop] Learning DITA From Concept to Implementation

Speaker: Jennifer Linton
Time: 8:30 AM - 12:00 PM
Room: Milwaukee
Experience level: All levels

[Workshop] Creating High Quality Content that Communicates Across Language Barriers: Reducing Localization Costs By Focusing on Information Quality

Speaker: Kent Taylor
Time: 8:30 AM - 12:00 PM
Room: Nickel Plate
Experience level: All levels

[Workshop] Analyzing Your Deliverables: Developing the Optimal Documentation Library

Speaker: Nicky Bleiel
Time: 8:30 AM - 12:00 PM
Room: B & O
Experience level: All levels

[Workshop] Product Life Cycles in the Life Sciences Industry: FAQ for the Vendor Selection Process

Speaker: Tina Cargile & Angela Starkmann
Time: 1:30 PM - 5:00 PM
Room: C & O
Experience level: All levels

[Workshop] Structured Product Labeling Workshop

Speaker: Richard Brandt
Time: 1:30 PM - 5:00 PM
Room: Milwaukee
Experience level: All levels

[Workshop] Do you Know Adobe Acrobat?

Speaker: Alan Houser
Time: 1:30 PM - 5:00 PM
Room: B & O
Experience level: All levels
Laptop computer required for this session