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Joe Sokohl, KeanePresentation: [Case Study] Physician, Know Thy User: Using Personas to Target Content and Usability
Joe Sokohl has more than 15 years of experience in user experience-related fields. He has concentrated on crafting excellent user experiences, using information architecture, interaction design, writing, and user research. At Keane, Joe acts as an advocate for user experience consulting: Information architecture, user research, interaction design, and usability evaluation along with visual design and web design. He manages the careers and education of 35 mostly offshore IAs, visual designers, technical writers, and web developers. Mentoring them in competency skills along with general business consulting practices combines with evangelizing best practices in UX among both internal and external clients.
Previously Joe held UX-oriented positions in Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC. Hes also been a soldier, a cook, a radio DJ, a road manager, a teacher, and a reporter once upon a time.