Presenters Quick List

Antoinette Azevedo

Nicky Bleiel

Richard Brandt

Berry Braster

Don Bridges

Tina Cargile

Don DePalma

Jeanette Eichholz

David Giordano

Joseph Gollner

Sebastian Heycke

Alan Houser

Inna Kassatkina

Pamela Kostur

Jennifer Linton

Suzanne Mescan

James Michelson

Jerome Nadel

Mona Patel

Alan Pelz-Sharpe

Jennifer Perkins

Neil Perlin

Jeff Potts

Courtney Rand

Jon Ritzdorf

Ann Rockley

Dr. Ronald G. Shapiro

Richard Sikes

Michael Silverman

Joe Sokohl

Kent Taylor

Paul Wlodarczyk

John Yunker

Ann Zdunczyk

Presenters

Joe Sokohl, Keane

Presentation: [Case Study] Physician, Know Thy User: Using Personas to Target Content and Usability

Joe Sokohl has more than 15 years of experience in user experience-related fields. He has concentrated on crafting excellent user experiences, using information architecture, interaction design, writing, and user research. At Keane, Joe acts as an advocate for user experience consulting: Information architecture, user research, interaction design, and usability evaluation along with visual design and web design. He manages the careers and education of 35 mostly offshore IAs, visual designers, technical writers, and web developers. Mentoring them in competency skills along with general business consulting practices combines with evangelizing best practices in UX among both internal and external clients.

Previously Joe held UX-oriented positions in Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC. He’s also been a soldier, a cook, a radio DJ, a road manager, a teacher, and a reporter once upon a time.