The weak US dollar will create opportunities for American companies to sell their products abroad, according to John Yunker, who predicts that because of this, globalization of web content will be strong in 2008. Whereas in past years, a Web strategy may have been a full English site with a few localized pages in other languages, this year the balance will tip. Companies will have to rethink where they want to expand their markets, and invest some marketing dollars into boosting their globalization efforts.

Yunker, who since 2002 has been benchmarking websites for their localization efforts, issues an annual Web Globalization Report Card. In it, he reviews some 225 sites, which on average, each supports some twenty languages. Yunker evaluates them for their effectiveness on a number of criteria of interest to global users. He gave his globalization predictions for 2008 in a December post of his Global by Design blog.