Finding a way to turn direct mailing campaigns from irrelevant throw-aways into highly relevant keepers has been, until recently, a marketer’s dream. JFM Concepts has found a way to improve campaign performance by giving marketers the tools needed to create and manage their campaigns, and to segment and deliver personalized marketing messages. By reducing marketing fatigue with irrelevant information, it increases receptiveness to messages that matter.

Personalization is, in effect, optimizing the marketing message for an audience of one. The technology behind the process, variable data printing, has been combined with opt-in marketing and the web to create a powerful user experience. At the same time, the process yields far better results for marketing organizations than traditional campaigns. Learn more about variable data printing and its role in personalized marketing campaigns in this white paper by DocTrain Life Sciences presenter James Michelson and John Fager from JFM Concepts.