Business globalization guru Don DePalma will present Being Smart About Global vs. Local During Clinical Trials, June 24, 2008 during the Documentation and Training Life Sciences 2008 conference in Indianapolis. The presentation will outline the need, best practices, and enabling technologies for managing localization efforts during clinical trials.

DePalma is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. He lectures, writes, and is frequently quoted on the topics of online marketing, content management, multicultural marketing, localization, return on investment, and website globalization. His book, Business Without Borders: A Strategic Guide to Global Marketing, is widely used in universities and in business training courses.

Since 2002, he has led research into the best practices, technology, and professional services that support business globalization for Common Sense Advisory.