Life Sciences organizations create huge amounts of content. They put a lot of time and effort into creating this content—both from a regulatory perspective, and from sales, marketing, and customer perspectives. Yet, much of the business critical content is locked away in silos. It does not provide maximum value to the organization because it is not easily discoverable, is hard to share, lacks consistency and structure, and costs much more to create than it should. It doesn’t have to be that way.

Keynote speaker, The Rockley Group, has helped numerous life sciences organizations align their business goals and strategies—even across silos—by adopting a unified enterprise content model. Her keynote presentation will examine how companies in various regulated industries use a unified content model to:

• Manage content through the development, manufacture, approval and marketing of a product
• Maximize intellectual capital while satisfying regulatory requirements
• Reduce time to market
• Address a global market

This session provides an understanding of a unified content model and identifies both the roadblocks and the reality of a common model. Topics include:

• Understanding a unified content model
• Steps required to achieve a unified content model
• Roadblocks and realities of moving to a unified model

Rockley will also be presenting a 60 minute session entitled, Structured Content Beyond the Label, as well as a half-day workshop, Content Modeling for Life Sciences Content at Documentation and Training Life Sciences 2008.