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Program Titles
Adobe Technical Communication Suite - Integration
Agile Documentation Development
Authoring and Publishing with XMetaL and DITA
Blogzilla: Why Blogs Are The Monster In The Business Closet
Building your Author-it Project
Challenges of Creating Documentation for Mobile Devices
Choosing the English That’s Right for You
Comparing DITA Support in XMetaL and FrameMaker
Creating Quality Content with Open Source Tools
Creating Visual Training Using MadCap Mimic
Four Features That Matter When Choosing a HAT
Games to Explain Human Factors
Getting Up-to-Speed on Eclipse User Assistance
Lean Instructional Design for Today’s Competitive Environment
Localization Makes Strange Bedfellows
MadCap Flare - An Introduction to Topic Based Authoring
MadCap Flare - Content Control and Publishing Techniques
MadCap Flare - Controlling Document Look and Feel with CSS
Principles of Web Operations Management
Producing Quality Documentation In An Agile Development Environment
Proving DITA Success in a Small Shop Environment
Quaility Documentation Through Collaboration
Reaching Untapped Markets in the US
Reuse and Conditionality in Author-it (Full Day)
Should You Call It A Wiki, Or A Collaborative Work Space?
Social Media in Organizational Communication
Sustainable XML for Publishing Applications
The Next Generation Home Digital Experience
The Right Tool for the Right Job for the Right Output for the Right Audience
Theory of Constraints and Project Management
Session Details
Social Media in Organizational Communication: How It Affects Technical Communicators
Speaker: Rich MaggianiTime: 2:00 PM - 3:00 PM Date: October 30
Track: Professional Development
Experience level: Intermediate
Social media is being used every day by numerous people throughout the world. Business is starting to take heed of this emerging method of communication. Social media is rapidly becoming a strong method of marketing, allowing customers and companies to engage in a dialog (instead of the standard company-to-customer methods).
Established technical communicators can learn about the various social media, their benefits and drawback, how they are currently being used, and how they are changing the face of communication. Attendees will also learn how some companies are using social media for internal communication, how this is a burgeoning method of clear communication, and how it creates a dialog between all levels of employees, from executives to managers to staff. Attendees will learn how technical communicators can help facilitate this type of communication to the benefit of their colleagues and their companies.
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