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A Brighter Shade of TEAL

Adobe Technical Communication Suite - Integration

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APIs and SDKs

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Blogzilla: Why Blogs Are The Monster In The Business Closet

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Comparing DITA Support in XMetaL and FrameMaker

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Do You See What I See?

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Lean Instructional Design for Today’s Competitive Environment

Leveraging the DITA Community

Localization Makes Strange Bedfellows

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MadCap Flare - Content Control and Publishing Techniques

MadCap Flare - Controlling Document Look and Feel with CSS

Modular Content Projects

Navigating the Vendor Maze

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Practical Uses for DITA

Principles of Web Operations Management

Producing Quality Documentation In An Agile Development Environment

Proving DITA Success in a Small Shop Environment

Quaility Documentation Through Collaboration

Reaching Untapped Markets in the US

Reuse and Conditionality in Author-it (Full Day)

Should You Call It A Wiki, Or A Collaborative Work Space?

Social Media in Organizational Communication

Sustainable XML for Publishing Applications

The Next Generation Home Digital Experience

The Right Tool for the Right Job for the Right Output for the Right Audience

The Shape of Information

Theory of Constraints and Project Management

Understanding Author-it Concepts

Using Adobe FrameMaker

[Case Study] EMC

[Case Study] How Suite It Is

Session Details

Principles of Web Operations Management

Speaker: Kristina Podnar
Time: 1:30 PM - 5:00 PM   Date: November 1
Track: Post-Conference Workshops
Experience level: All levels

There’s more to managing a Web site than selecting the right technologies. Web Operations Management (WOM) is based on the principle that an organization’s Web site is not a project with a clear beginning and an end, but rather an integral operational component. WOM moves Web site management away from daily tasks, mini-projects, and silo’d technology implementations and into the more mature operations arena. It is here where an organization understands what resources it is investing in its Web products and is allowed to manage them in a less reactionary, more strategic manner through the application of traditional business planning and budgeting processes.

Based on extensive experience working with clients in the public and private sector, this tutorial will focus on the fundamentals of Web Operations Management (WOM). Explore these four dimensions of WOM and get practical tips and suggestions for managing Web Operations:

Strategy

* Developing Guiding Principles
* Developing a Mature Web Strategy

Web Governance

* Defining a Governance Framework
* Web Policies
* Web Standards
* Implementing your Governance Framework

Execution

* Key Components of Web Management
* Harnessing your Web stakeholder community
* Web Implementation Oversight

Measurement
* Defining metrics and reporting schema
* Driving Strategy with metrics