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Program Titles
A Short Introduction to MadCap Flare
Adobe Technical Communication Suite - Integration
Adobe Technical Communication Suite in an XML Workflow
Are DITA and Component Content Management Right For My Organization?
Authoring and Publishing with XMetaL and DITA
Blogzilla: Why Blogs Are The Monster In The Business Closet
Building your Author-it Project
Case Study: DITA Cost and Reuse Metrics
Case Study: How DITA Helped One Documentation Team Work 5 Times Faster
Case Study: Nuclear Power, DITA and FrameMaker
Challenges of Creating Documentation for Mobile Devices
Choosing the English That’s Right for You
Comparing DITA Support in XMetaL and FrameMaker
Content Oriented Architectures
Creating Quality Content with Open Source Tools
Creating Visual Training Using MadCap Mimic
Creativity or Confusion Factor
Demystifying DITA to PDF Publishing
Designing and Implementing Embedded, Dynamic User Assistance
Developing a Content Management Strategy
Developing Quality Content in a Global World
DITA + Wiki = The Open-Source DITA2Wiki Project
DITA 101 - DITA… What’s up with that?
DITA and Global Information Management (GIM)
DITA and The Metadata Maturity Model
DITA and XML Authoring the Natural Way
Featured Presentation - Sustainable XML for Publishing Applications
Four Features That Matter When Choosing a Help Authoring Tool
Games to Explain Human Factors
Getting Up-to-Speed on Eclipse User Assistance
Global Sales in Local Languages
Globalizing a CMS-based Website from the Ground Up
How to Get the Most Out of Content Migration to DITA
How To Leverage More When Writing For A Global Audience
Improving User Assistance Using Journalistic Principles
In With Wiki, Out With Structure (Hint: It’s not what you think it means!)
It’s What’s Between the TAGS that Counts!
Keynote: The Next Generation Home Digital Experience
Lean Instructional Design for Today’s Competitive Environment
Learn How To Use a Wiki At Work
Leveraging Web 2.0 and Cloud Computing with Adobe Software
Localization Makes Strange Bedfellows
MadCap Flare - An Introduction to Topic Based Authoring
MadCap Flare - Content Control and Publishing Techniques
MadCap Flare - Controlling Document Look and Feel with CSS
MadCap Software - Product Demonstration and DITA Suport Announcement
Managing the Move to Structured Content
Metadata, Taxonomies, and Information Architecture: Putting the Pieces Together
Migrating to DITA and Component Content Management for Global Customers
Moving from Unstructured Documents to Structured XML
Principles of Web Operations Management
Process Modeling for a DITA Environment
Producing Quality Documentation In An Agile Development Environment
Session Details
Blogzilla: Why Blogs Are The Monster In The Business Closet: You Are No Longer In Control Of Your Brand
Speaker: David EsratiTime: 10:45 AM - 11:45 AM Date: October 31
Track: Content Technologies
Experience level: All levels
Room: Salon I - J
The lines between a “Blog” and a “Website” are blurring faster than a speeding bullet, yet many business people still think blogs are platforms for personal publishing and self-expression, when in fact, they may be the most powerful tool to connect with your customers on the ‘net today.
Large and small companies have joined in with blogs, but the reality is, it’s not just the idea of having a “blog” - but having a Content Management System that puts you in the drivers seat instead of some web geeks.
The beauty of using blog software as a CMS is that it already has all the cool “Web 2.0” features already built in. From marketing to support, if you aren’t using RSS, comments/feedback and building community, you aren’t going to survive. As an added bonus, they also generate perfectly compliant W3C code- meaning not only will your site meet ADA requirements, Google will love everything you do.
If you think blogs are for lightweights, come to this session and learn why blogs may be the biggest, baddest marketing and communications tool on the planet. Oh, yeah- you’ll also be entertained while getting your education.
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