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Adobe Technical Communication Suite - Integration

Agile Documentation Development

All-Around User Assistance

APIs and SDKs

Authoring and Publishing with XMetaL and DITA

Blogzilla: Why Blogs Are The Monster In The Business Closet

Building your Author-it Project

Challenges of Creating Documentation for Mobile Devices

Choosing the English That’s Right for You

Comparing DITA Support in XMetaL and FrameMaker

Content Convergence

Content Feedback Methods

Creating Quality Content with Open Source Tools

Creating Visual Training Using MadCap Mimic

Customizing HTML in Author-it

Do You See What I See?

Document Testing

Four Features That Matter When Choosing a HAT

Games to Explain Human Factors

Getting Up-to-Speed on Eclipse User Assistance

Lean Instructional Design for Today’s Competitive Environment

Leveraging the DITA Community

Localization Makes Strange Bedfellows

MadCap Flare - An Introduction to Topic Based Authoring

MadCap Flare - Content Control and Publishing Techniques

MadCap Flare - Controlling Document Look and Feel with CSS

Modular Content Projects

Navigating the Vendor Maze

Paths to Success

Practical Uses for DITA

Principles of Web Operations Management

Producing Quality Documentation In An Agile Development Environment

Proving DITA Success in a Small Shop Environment

Quality Documentation Through Collaboration

Reaching Untapped Markets in the US

Read, Write, Remix

Reuse and Conditionality in Author-it (Full Day)

Should You Call It A Wiki, Or A Collaborative Work Space?

Social Media in Organizational Communication

Sustainable XML for Publishing Applications

The Changing Face of TechComm and the Society for Technical Communication

The Next Generation Home Digital Experience

The Right Tool for the Right Job for the Right Output for the Right Audience

The Shape of Information

Theory of Constraints and Project Management

Understanding Author-it Concepts

Using Adobe FrameMaker

[Case Study] EMC

[Case Study] How Suite It Is

Session Details

Blogzilla: Why Blogs Are The Monster In The Business Closet: You Are No Longer In Control Of Your Brand

Speaker: David Esrati
Time: 10:45 AM - 11:45 AM   Date: October 31
Track: Content Technologies
Experience level: All levels

The lines between a “Blog” and a “Website” are blurring faster than a speeding bullet, yet many business people still think blogs are platforms for personal publishing and self-expression, when in fact, they may be the most powerful tool to connect with your customers on the ‘net today.

Large and small companies have joined in with blogs, but the reality is, it’s not just the idea of having a “blog” - but having a Content Management System that puts you in the drivers seat instead of some web geeks.

The beauty of using blog software as a CMS is that it already has all the cool “Web 2.0” features already built in. From marketing to support, if you aren’t using RSS, comments/feedback and building community, you aren’t going to survive. As an added bonus, they also generate perfectly compliant W3C code- meaning not only will your site meet ADA requirements, Google will love everything you do.

If you think blogs are for lightweights, come to this session and learn why blogs may be the biggest, baddest marketing and communications tool on the planet. Oh, yeah- you’ll also be entertained while getting your education.