DocTrain East 2008

Presenters

John Watkins, ENLASO Corp.

Presentation: Reaching Untapped Markets in the US: Targeting the Hispanic and Other Non-native English Speaking Markets & Do You See What I See?: Optimizing Visual and Textual Content for Global Audience Acceptance

John Watkins has an extensive background in product engineering and localization, having worked in international business for nearly 20 years. During his career, John has worked extensively in medicinal chemistry, software product development, human resource policies and procedures, and business process engineering. He spent 10 years in Europe, leading an international team on product development and analysis for the European Commission. As the president of ENLASO, John guides the production teams to ensure customers receive consistent, high-quality localization services. John received his M.Sc. from the University of Cincinnati.