DocTrain East 2008

Presenters

David Esrati, The Next Wave

Presentation: Blogzilla: Why Blogs Are The Monster In The Business Closet: You Are No Longer In Control Of Your Brand

What happens when you mix a born salesman with the U.S. Army Special Forces? A small, unconventional ad agency that is regularly threatened with expulsion from the local ad club. Founded in 1988, The Next Wave creates ads that force an emotional response from a precisely targeted market. Blogs and the ‘net have been a favorite low-cost weapon since 2004.